Free Pinterest Keyword Research: 7 Ways to Dominate Your Niche

by Theja Pk
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Last updated on May 24th, 2024

If you’re a newcomer to Pinterest or a seasoned user looking for ways to boost engagement, you may have heard about the importance of keywords. In this guide, I’ll show you how to do free Pinterest keyword research to bring more traffic to your blog, YouTube channel, or e-commerce shop.

In this guide, I’ll break down :

  • what keywords are
  • why are keywords important
  • how to identify relevant keywords
  • free ways to do keyword research on Pinterest
  • bonus paid tools if you’d like to save some time

Let’s get started.

Why are Pinterest keywords important?

A keyword is a word or phrase someone types into a search bar when they want to find something. This is true for both Google and Pinterest because they’re both search engines.

Here are some reasons why using the right keywords on Pinterest is so important:

  • Better Visibility: When someone searches for a specific topic or idea, Pinterest shows them relevant pins based on the keywords used. So, using the right keywords increases the chances of your content being discovered and ranking higher in search results.
  • Reach Your Target Audience: By using relevant keywords that your target audience is likely to search for, you can attract users who are genuinely interested in your content, leading to higher engagement and conversions.
  • Increase Blog Traffic: Pinterest can significantly drive traffic to your blog (I can personally attest to this). By optimizing your pins with keywords that your audience frequently searches for, you can improve the likelihood of them visiting your blog.
  • Competitive Advantage: Keyword research helps you understand what’s trending on Pinterest and what your audience is interested in. By using popular keywords, you can become a go-to source for information in your area. With other bloggers also optimizing their pins, using the right keywords is crucial to stay ahead and get noticed.

How to identify relevant Pinterest keywords

Knowing your audience and their interests is important for choosing the right keywords.

Here are some questions to help you understand your audience:

  • Who are they? DIY fans, food lovers, travelers, or something else?
  • What are their hobbies and interests?
  • What problems are they facing?
  • How do they talk about their interests?
  • What are the current trends among them?
  • Any specific times or holidays they care about?

If you’re not sure who exactly your ideal customer is, then don’t worry. I’ll show you how to brainstorm relevant Pinterest keywords using the 7 free methods below.

How to find Pinterest keywords for free

For a more practical approach, I will use a food blogger as an example to walk you through some of the methods below.

Be sure to copy all relevant keywords into an easy-to-reference document like Google Sheets.

1. Pinterest Search Bar (Autocomplete)

The most common way to find relevant keywords is to use the autocomplete function on the Pinterest search bar. Start by typing a word that’s relevant to your niche.

Pinterest will give you suggestions based on what people often search for and, therefore, what your audience is interested in.

FOOD BLOGGER EXAMPLE: chocolate cake – people are not only looking for recipes for chocolate cake but how to decorate them as well.

To get inspiration for video ideas of chocolate cake, use the filters on the left to filter for videos.

free pinterest keyword research using the filters of search to look for videos.

BONUS TOOL: Want a fast and easy way to uncover autocomplete keywords? Then check out the Pin inspector tool. It’s a one-time payment of $69 (Use code Pin20 for $20 off). I use it all the time for keyword research – it saves me from the hassle of copying and pasting keywords into a Google sheet.

One thing to note is not to connect this to your Pinterest account, as many content creators have warned that it may adversely affect your account. You can use this without connecting to any account (like I do) or by creating an extra Pinterest profile to experiment with.

After entering a keyword, scroll down the search results until you find the Related Searches section. Here, you’ll find additional keywords related to your initial search.

FOOD BLOGGER EXAMPLE: omelette recipes

3. Pinterest Ads Manager

Another way to find great keywords on Pinterest is to use the Pinterest Ads tool (don’t worry, we won’t be publishing the ad!). But you will need a business account to access this feature.

  • Select “create campaign” in the top left menu ⇒ “manual campaign”
  • Choose “build awareness” for the campaign objective
  • Continue to the next page, where we’ll find our keywords.
  • Under targeting strategy, select “choose your own”
  • Scroll down to the “Interests and Keywords” section ⇒ add keywords.

Here, you can type in keywords to see what your audience is searching for.

FOOD BLOGGER EXAMPLE: strawberry – Press the little black plus icon to add them to the list section on the left where you can copy them in bulk to add to your spreadsheet.

Press the little black plus icon to add them to the list section on the left, where you can copy them in bulk and add them to your spreadsheet.

To access the Pinterest trends tool, you’ll need to sign up for a Pinterest business account.

Once you’ve signed up, check your menu at the top left and click on “Trends” under the Analytics section.

There are two ways that I use this tool – search bar and filters

Trends Search Bar

Continuing with the FOOD BLOGGER EXAMPLE – if you want to write a blog post on protein shakes, you can search for that term. The search results usually provide other relevant suggestions at the bottom. By selecting these, you can compare which keywords are most popular and incorporate them into your blog post.

The image below shows that more people search for “protein smoothie recipes” than “protein shake”. They basically mean the same thing, but using “protein smoothie recipes” in your content will improve your visibility on Pinterest.

Note: You can even use both terms in your post if you want. But if you must pick one, go for the one more people search for.

Trends Filters

Play with the filters in the trends tool to find keywords you can use.

FOOD BLOGGER EXAMPLE: I wanted to look at the top monthly trends in the food and drinks industry. In the image below, you can see that “dinner recipes” is trending a lot. This would be a great idea to create your next blog post.

5. Pinterest Predicts

Pinterest Predicts is a not-yet-trending report that shares emerging trends for the coming year. It’s your guide to what people will shop, try, and buy next. Use these trends to stay ahead of the curve.

According to Pinterest, 80% of its trends have come true in the past four years. In an ever-changing digital world, that’s a pretty impressive number of certainty.

You can check out their latest 2024 trend report here.

6. Pinterest Ideas

The Ideas section on Pinterest displays the platform’s best content, featuring popular topics.

However, if your niche is very small or highly specific, you may not find it.

FOOD BLOGGER EXAMPLE: By taking a look at the food and drink section, you can see that a lot of people are looking for comfort food recipes. Explore each section to brainstorm some ideas for your next blog post.

Check out the Pinterest Ideas section here.

7. New Board Names (mobile only)

When saving a pin on mobile, select the option to create a new board. You’ll then receive suggestions of keywords related to the pin you saved.

FOOD BLOGGER EXAMPLE: chicken dinner recipes – in this example, some possible keywords to target would be honey chicken recipe and chicken breast recipes.

Watch the short video below for a demo.

hand holding mobile phone showing how to do pinterest keyword research

Bonus Paid Tools

If you’d like to save some time in the Pinterest keyword research process, check out the following tools:

  • Keysearch – one of the cheapest tools for keyword research. The Pinterest filter allows you to search for platform-specific terms to target.
  • Semrush – a bit more expensive but the huge keyword database is hard to beat.
  • Pin Inspector – as mentioned above, this saves a lot of time with the autocomplete method. You can also use it to look for popular boards (I use this when I want to know what keywords to use to name my boards) and other cool features. One thing to note is not to connect this to your Pinterest account, as a lot of content creators have warned that it may adversely affect your account. You can use this without connecting to any account (like I do) or by creating an extra Pinterest profile to experiment with.

Conclusion

In wrapping up, bringing your Pinterest SEO up to speed with keyword research is an important step to boost your engagement, connect with your ideal audience, and steer more traffic to your blog.

By using the different strategies we’ve talked about, you can pinpoint the best keywords for your posts. Remember, understanding your audience is crucial in this process. So take the time to get into the minds of your ideal customer, and you’ll be growing your account in no time.

NEXT STEPS: Once you’ve done your keyword research, knowing where to put them is just as important. Read more on the best spots to place Pinterest keywords for maximum growth.

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