Hi there!

My name is Theja

I'm a creator navigating the journey from burnout to building a sustainable online business.

Here, I share my lessons, mistakes, and everything in between to help aspiring creators do the same.

A little bit about me

If you had told me years ago that I’d be putting myself out there and writing content online, the introvert in me would have laughed—and maybe cried a little too.

But after burning out as a doctor, I decided to take a leap into the passive income lifestyle everyone seems to be talking about lately. To say it’s been hard would be an understatement. I’ve made ALOT of mistakes, but I’ve also learned a ton.

While I don’t have a marketing degree, I do have an annoyingly persistent curiosity and a tendency to overanalyze everything until I figure it out.

So if you’re someone looking to build something meaningful online, create content that you’re proud of, and navigate this journey without feeling overwhelmed—you're in the right place.

Welcome, dear friend. I hope you find value here.

My Values

Creativity

I believe everyone is born to be a creator. You don’t need to be an expert—just someone willing to make mistakes, learn, and keep going. The world needs what only you can create.

Authenticity

No AI generated fluff & no pretending I have all the answers either. The world doesn't need more generic content, and you deserve the simple truth.

Humor

The creator journey is chaotic, messy, and occasionally soul-crushing. I use witty, sarcastic writing to make sure we’re all laughing through the confusion instead of crying.

You don't have to do this alone

Newsletter

Every week (ish), I share real, lessons from my creator journey—the things I’m figuring out right now.

No outdated strategies. No overcomplicated advice.

Just honest insights, mistakes, and lessons you can use to build something meaningful without making the same missteps I did.

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