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Almost every social platform loves new content—after all, they wouldn’t keep people on the platform if they just recycled the same old posts over and over.
But the thing that no algorithm seems to care about is how exhausting it can be for us creators to constantly be cranking out fresh content. If you’re nodding along, don’t worry—you’re not alone.
In this article, I’m diving into
So, if you’re ready to make
What counts as a Fresh Pin?
A fresh pin is any new image or URL that hasn’t been posted on
In keeping with this definition, we’ve got 2 options:
- Create new images more efficiently to save time
- Repurpose old content to minimize the creation of new content.
In the next couple of sections, I’ll dive into tips on how to do each.
How To Save Time Creating New Images
1. Batch Content Creation
Here are the stages of my pin creation process: keyword research → copywriting → design → scheduling
Batching content creation means working on multiple pieces of content at the same stage simultaneously rather than completing one piece from start to finish.
For example, if I wanted to create 5 pins for each of 5 blog posts (25 pins total), I’d work on all 25 pins at each stage before moving on to the next stage.
When I first started creating content, I saw plenty of creators raving about this process. But for some reason, my OCD brain insisted on doing things the hard way – one content piece at a time, from start to finish.
But, after several rounds of burnout, I finally gave batching a shot in October 2024—the same time I started taking my
During my first attempt, I batch-created 120 pins over the span of a week! Since then, me and batch creation have been best of friends.
While I will always encourage you to do what works for you, I recommend trying content batching, especially if you are a skeptic like me. Now, I use batching for everything – my blog posts, house chores, and even cooking.
Here’s a snapshot of my
2. Use Design Templates
I wasn’t a graphic design pro when I first started on
Over time, I curated a collection of templates that resonate well with my audience and brand style. Now, when I need new pins, I simply open up one of these templates, update the text and images, and voilà—I’ve got a fresh pin.
POINT TO NOTE:
There’s been a lot of debate online about what counts as a “new” pin. Some argue that zooming into a different part of a background image or rearranging elements can qualify as new. While there’s no concrete guidance, I’ve always played it safe by changing images entirely.
If you want to dive deeper into this point, check out these resources:
- Tailwind – what counts as a fresh pin
- Simple Pin Media – focusing on what a fresh pin means for the user
Minimizing The Need for New Content
3. Create Pins For High Ranking Content
If you have pins that are ranking highly on
According to Kate Ahl from Simple Pin Media, It’s smart to prioritize creating fresh pins for blog posts that have already performed well on
To see your top pins, be sure to check your Pinterest analytics hub.
4. Repurposing Old Content
Adapt an article that you have to target a new audience or season.
Here are a few examples that ChatGPT helped with:
BLOG POST: “10 Healthy Dinner Ideas”
- Target Busy Professionals: “Quick & Healthy Dinners for Busy Weeknights.”
- Target Parents: “Family-Friendly Dinners Your Kids Will Love.”
- Target Fitness Enthusiasts: “High-Protein Dinner Recipes for Your Fitness Goals.”
- Target Budget-Conscious Readers: “Affordable Healthy Dinner Ideas Under $10.
BLOG POST: “Easy Chocolate Cake Recipe”
- Valentine’s Day: “Easy Chocolate Cake Recipe for a Romantic Valentine’s Dinner.”
- Christmas: “Festive Chocolate Cake Recipe for Your Holiday Dessert Table.”
- Easter: “Chocolate Cake with a Spring Twist for Easter Celebrations.”
- Halloween: “Spooky Chocolate Cake Recipe with a Halloween Theme.”
PRODUCT SELLER: Gold Earrings
- Summer Fashion: “10 Lightweight Gold Earrings to Complement Your Summer Wardrobe.”
- Mother’s Day Gifts: “The Best Gold Earrings to Surprise Mom This Mother’s Day.”
- Christmas: “Sparkle This Holiday Season: Stunning Gold Earrings for Christmas Gifts.”
- Valentine’s Day: “Romantic Gold Earrings to Gift Your Loved One This Valentine’s Day.”
- Back-to-School: “Chic and Affordable Gold Earrings for Back-to-School Fashion.”
5. Have A System to Track When Fresh Pins Are Needed
As a creator, trying to remember when it’s time to create new pins for old content is one more headache I don’t need. That’s why when I built my Notion Pinterest system, I included a section that automatically detects when new pins are due.
Here’s what it looks like:
I’ve set up a Notion formula that automatically shows blog posts where it’s been over a month since a pin was last posted for that content.
My actual timeline is more than 4 months, but I adjusted the formula for this example to display some posts in the screenshot above.
When it’s time for my next batch of pin creation, I simply pull up this list and include these older posts in my workflow. This ensures I’m consistently refreshing my
6. Spread Out Your Pins A Bit More
To give myself a bit more breathing room, I stick to pinning a maximum of 5 pins per day. Sure, I could schedule more to grow my account faster, but I’ve tried that before, and it has led to burnout (as seen in the analytics screenshot above).
Now, even if I have a lot of pins ready to go, I space them out more over a few weeks or months. This gives me extra breathing room before I need to create new pins again.
Conclusion
Keeping up with
But I hope the tips outlined here have helped make your pin creation process a little less overwhelming—and saved you a bit of sanity along the way.
If you’d like to find out more about the Notion system that I use to stay on top of my fresh pins tracking – you can do so here.